VIDEO: Considering art + design in development
Art + Design in development: These are words that I never imagined a development professional using in the same sentence to describe the future of their work. Fortunately for me, I found an exception. Pamela Angwech is the executive director and founder of GWED-G (Gulu Women’s Economic Development and Globalization). I asked her about what role art, design, and media could play in development, and here’s what she had to say.
According to Pam, what the development field needs most are better methods to communicate stories and impact. And I don’t just mean this in the conventional marketing sense. I mean, communication in all senses: externally and internally, within the organizational structure and its programs. If development organizations were to adapt the methods of storytelling that artists and designers use, just imagine how far reaching the impact would be. Not only would the world understand these organizations and their work better, the organizations would understand themselves better. In turn these organizations would have the ability to think more critically about where they are putting their time, passion, and energy. Check out Pam’s full response in the video above.